
The 12 Secrets of Life
Broken down into 12 Keys for Life that will unlock a lifetime of perspective, this book is the answer for anyone who’s ever asked, ‘Why is life the way it is?’
"Knowledge is not power.
Applied knowledge is power."
Unlock what gives you unique power.
Dedicated to every lost, confused, depressed, or unhappy person that had a hard time figuring out any part of life, how people are the way they are, or why things happen to us the way they do.
Keys for Life
Years of experience distilled into 12 Keys to provide an essential life map, that breaks down what I wish I knew at a young age, to better understand people and life.

Actions for Life
This section takes the next step beyond just concepts, to provide you specific actions that will help elevate your life, and be prepared for anything.

Thoughts for Life
In this section, I leave you with the mechanisms you need, to deal with the concepts discussed, and show you how to ‘think’ about life moving forward.

Unlock what gives you unique power.
Why people are the way they are, and why things happen the way they do
Keys & Actions For Life
Order the book to experience all 12
Change Your Life, by Changing The Way You Think
Universal Concepts that Transcend Borders, Cultures and Beliefs
Honne Tatemae
From Life Action #8
Self awareness and perception. How to manage judgement by society vs judgement by conscience.
Diminishing Returns
From Thought #7
Everything is a bell curve in life, and eventually it reaches a climax… then it dies out.
Eisenhower Matrix
From Life Action #1
If you take care of things before they become urgent, you will never have to struggle.
Order the book to experience the new matrix developed by the author.
Change Your Life, by Changing The Way You Think
Order the book to experience the
new matrix developed by the author
Get The
Companion
Diary
Design a better life for yourself and your loved ones. Get the companion diary to plan and track important goals, milestones and jot ideas for a more intentional and purpose driven life.
About The Author: SOBY
Marketer, designer and thinker of fresh ideas.
After applying psychology from a business perspective for a marketing career, I switched from “consumer” behavior to “human” behavior. I delved deeper into behavioral sciences and studied social, developmental, and evolutionary psychology to figure out why things are the way they are, and why people act the way they do. After all, we are all wise.
Where To Buy
Amazon
Kindle Unlimited
Amazon KDP Affiliates
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Apex Management
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